J Rohland, Staff Reporter
Aside from skin cancer, breast cancer is the most common form of cancer among women in America. In 2026, just under 383,000 women will be diagnosed with breast cancer and about 42,000 will die from it. It makes up close to 32% of new cancer diagnoses in women. Men can get it too, and nearly 2,800 men were diagnosed in 2025. It can develop at any age after puberty, but chances increase later in life, and most women have it without having genetic or other risk factors even though genetics are still an important risk factor.
Breast cancer is caused by uncontrolled cell growth in the breasts resulting in a lump or tumor, although some lumps are not cancerous. It can spread, or metastasize, through the blood and lymphatic system to other parts of the body. Other symptoms include change in size, shape, or appearance of the breast, such as redness or dimpling. This is why it is important to get it checked when it arises. While mammograms, ultrasounds, and physical exams with healthcare professionals are the best screening methods, it is possible to do self-exams with the guidance of resources such as the National Breast Cancer Foundation.
October was chosen for Breast Cancer Awareness Month in 1985 due to a campaign led by the American Cancer Society. The month is spent educating, supporting, and taking action to fight against breast cancer. It begins on October 1st and ends on October 31st. Some days correlate to specific forms of breast cancer. The 13th is for metastatic breast cancer, the 15th is for global lobular breast cancer, and the 17th to the 23rd is men’s breast cancer awareness week. October is also called “Pink October” due to the increased display of the pink ribbon during this month.
A major part of this month is dedicated to increasing support for research and those living with breast cancer. Donations can be made on the National Breast Cancer Foundation or the Breast Cancer Research Foundation website to help pay for screenings, support programs, and research. Other options include helping with fundraising at work or with other organizations or volunteering at events. These events can be anything from walks and races to advocacy. In Roanoke, the Virginia Breast Cancer Foundation is hosting their Power of Pink Luncheon on October 19th at The Hotel Roanoke and will include a mini fashion show to raise awareness and highlight stories of survivors.
